New Branding Styleguide
Brands undergo name change or refresh for a variety of reasons; common ones being change of ownership, re-positioning of a brand value proposition, geographic expansion, reputation management or simplification. As we expand our investing program beyond pure seed investing to providing both seed and growth capital that Indian entrepreneurs need, and at the same time aligning Unitus better with Capria – a rebranding is in order.
The brand refresh is aimed to add energy and vitality to our overall proposition and to align with the passion of entrepreneurs. We will have an extensive visual refresh, and modest refresh of the brand value proposition and core messaging, over time.
So why do I need the style guide?
This guide was designed to help tell the Unitus Ventures story in a consistent and compelling way. When we pair a strong logo system with a rich palette of color, type and imagery, we form the basis of the Unitus Ventures’ identity system.
The standards extend to the use of logos, colors, typography and other matters that affect Unitus Ventures’ identity.
The main logo should be used on all public-facing materials (direct mail, advertisements, the homepage of the website, etc.).
The alternate logos is acceptable for audiences that are already familiar with the Unitus Ventures brand or for internal documents. When in doubt, use the full logo or contact the Marketing Team for clarification/guidance.
This is our primary logo.
Note the horizontal lockup.
On light backgrounds, use our full-color logo.
Printing in single color? Use our Nero logo.
On dark backgrounds, use our full-color logo with white text.
On red, yellow and orange colored backgrounds, use our white logo.
The logo should never be altered in any way. Though not an exhaustive list, here are some things NOT to do:
“Unitus” should never be used without “ventures”.
Our logo has three dots over “u” and none over “i”. Please don’t write “i” in simple text format.
Please don’t change the color and style of “ventures” or the three dots.
Please don’t modify, distort or alter the proportions of the logo.
Please don’t use the full-color logo with white text on red, orange or yellow backgrounds.
Please kindly refrain from using a grayscale version of the logo.
Rastafarian themes are not part of our brand. Please don’t use this or other themes with our logo.
Please don’t surround the logo with—or place over—a pattern, image or design.